“Our growth and strength are a result of Alfanar’s belief in us.”

Meet Fatimah Alzgoul, the founder and driving force behind Green Nutrition, one of the social enterprises Alfanar has supported in Jordan through the Mubaderoon project.

One day, Fatimah realised retirement was not for her. With three children in university, a low retirement salary, and a personal urge to work, she began to search for ways to support her community of Ajloun in Northern Jordan.

Fatimah knew women who had been cultivating their own delicious and organic herbs for decades but were unsuccessful in selling their products. Their unique sumac and wild, aromatic thyme were of the best quality Fatimah had come across, but for the most part, their products were being thrown away. Fatimah resolved to change this.

She founded Green Nutrition to provide local women producers from Ajloun an opportunity to successfully market their produce and increase their families’ income. Today, Green Nutrition brings together the natural products of 20 women producers under the same brand and wants to grow.

With Alfanar’s training, Fatimah and her team were able to organise their strategy, ensuring quality and value-for-money in their growth efforts. Thanks to Alfanar’s in-person visits and management support, for example, Green Nutrition improved their branding and marketing strategies to become more relevant to international markets.

Alfanar’s network also enabled Fatimah to meet other social enterprises in Jordan who are now exporting to Canada and the U.S. These connections have equipped her with a better understanding of packaging and pricing standards, while also becoming more integrated into the social enterprise sector in Jordan.

Over the past two years, Alfanar has provided 31 training sessions and continuous mentorship to 109 staff members from 60 remarkable social enterprises like Green Nutrition. 87% of trainees reported that they were able to improve their own social enterprise’s performance as a direct result of Alfanar's training and support.

Learn more about Mubaderoon