Cycling Jordan

Cycling Jordan promotes eco-tourism and sustainable mobility through community-based cycling experiences across the country. Its mission is to provide inclusive access to cycling as a tool for environmental awareness, physical wellness, and economic development, especially in rural areas like Madaba. The company envisions a future where cycling is embedded in tourism, local transport, and youth engagement. Socially, it creates jobs by training local youth in bicycle maintenance, guiding, and hospitality, while connecting communities to meaningful tourism opportunities. Environmentally, it advocates for reduced carbon emissions and greener travel options. With Alfanar’s SEED support, the enterprise is strengthening its business model and expanding its reach.