deerah_logo

Leadership

Sara Jayyusi (Founder)

People Served

Women, Refugees

Location

Jordan

Website

deerah.co

Socials

Seed

Earning

Jordan

Deerah

Supporting Women Through Embroidery

Deerah works with refugee and underprivileged women in Jordan to create handmade fashion and craft pieces inspired by traditional Tatreez embroidery. The enterprise began with a dream to revive cultural craftsmanship, and has evolved into an enterprise providing women with access to economic opportunity alongside sustaining heritage traditions. Deerah has a production workshop where it employs refugee artisans who hand-embroider pieces, and pays sustainable monthly salaries alonside transportation allowances. Through Deerah, many women have stepped outside their homes to work for the first time, gaining confidence, community and independence.