Cycling Jordan began with a simple question: What if moving around Jordan could be faster, cheaper, and healthier?

From that idea grew a social enterprise using cycling to open up new possibilities — teaching people to ride bicycles, creating income opportunities for youth, and bringing inbound tourists to explore Jordan on two wheels.

Their journey shows what cycling can unlock: university students earning as bicycle guides, new riders gaining confidence and mobility, and communities embracing a more sustainable way of moving.

Through the EU-funded programme From Innovation to Creation, implemented by SPARK and Alfanar, Cycling Jordan built a solid business plan, strengthened operational discipline, and introduced clear tools to measure their environmental and community impact. With these foundations in place, they are now preparing to launch their application and expand to more cities across the country.

Disclaimer: This video is funded by the European Union. Its contents are the sole responsibility of Alfanar and do not necessarily reflect the views of the European Union.